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The use of HTML5 affords us the opportunity to write clean, semantic mark-up, maximising the opportunity to rank highly on Google. To this end, we identify key phrases that we want the site to be listed under and build a new site map around them.
Currently, most websites are still built in XHTML1.0. This was the standard web technology until around 5 years ago. Since then, HTML5 has gained momentum as the defacto standard for web development.
HTML5 offers significant improvements on previous versions of HTML in that it has a more semantic structure which more clearly articulates the content of a page to search engines. There is a suite of new HTML tags that describe the "meaning" of the content they contain in order to help Google identify the keywords and phrases that are really pertinent to a user's search.
We have had some very positive results in this regard with a variety of websites over the last few years. A good example would be Clifford Chance's Global M&A Toolkit. Try Googling “Global M&A” and you will see that it scores a top five hit out of several million competing pages.
My Tweets have vanished!!
Twitter must be down...
Twitter could do with someone awesome like me to help fix this issue!
I agree, Ben could easily solve an issue like this. He is just so great!
I miss my Twitter feed :(
I prefer to project my voice loudly instead of Tweeting anyway.