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We actively promote the use of social media both within the site itself and externally. Social media is becoming increasingly important in reaching your audience in a timely fashion and has great SEO benefits
Technologies like Twitter, when integrated into a website can give it a much needed feeling of being right up to date. Many traditional businesses struggle to see how social media can win them new work or retain existing clients. Put simply, it taps into a new way of marketing content that invites your audience to "pull" content down from you on demand, rather than the now out-dated idea of "pushing" content to them whether they want it not.
The merits of social media marketing vary widely from industry to industry but the one global constant is the role it plays in SEO. One of Google's key metrics in deciding the rank of a page is how "popular" it is across the rest of the internet. This popularity is judged by counting the number of credible, external links that point to your website – a measurement of the "social buzz" surrounding it if you will.
The more Tweets, Facebook posts, LinkedIn updates, YouTube Videos and BLOG posts there are, the more "relevant" your website will seem and the more likely Google is to serve it to users.
So, even if you think that social media is not the space for you in terms of direct access to the clients you want, it's essential for effective SEO and cannot be ignored.
My Tweets have vanished!!
Twitter must be down...
Twitter could do with someone awesome like me to help fix this issue!
I agree, Ben could easily solve an issue like this. He is just so great!
I miss my Twitter feed :(
I prefer to project my voice loudly instead of Tweeting anyway.